Thursday, June 29, 2006

What's In The Box?

On June 28, NBA Commissioner David Stern introduced the NBA's Class of 2006. Before that, however, he unveiled the contents of the black box, revealing a new game ball. The new ball features Spalding’s Cross Traxxion™ technology, a union of revolutionary design and breakthrough material. The design is comprised of two interlocking, cross-shaped panels rather than the eight oblong panels found on traditional basketballs. As a result, there is more material coverage. The material is a microfiber composite with moisture management that provides superior grip and feel throughout the course of a game. Additionally, the new composite material eliminates the need for a break-in period, which is necessary for the current leather ball, and achieves consistency from ball to ball.

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